Configuring Google Analytics on your WordPress site

Would you like to install Google Analytics on your WordPress site?

Understanding how your audience engages with your website is crucial for success and provides valuable insights for improvements.

The most effective method for understanding your audience is by analyzing traffic data, which is provided at no cost through Google Analytics once it is configured.

In this article, we will explain the significance of Google Analytics and provide a step-by-step guide on installing it on your WordPress site.

Should we?

What does Google Analytics refer to?

Google Analytics is an online analytics platform that offers fundamental statistics and analytical features for SEO and marketing objectives.

The service is a component of Google Marketing Platform, which is an online advertising and analytics platform, and is accessible at no cost to users with a Google account.

Google Analytics essentially tracks your website’s performance and gathers information about visitor behavior.

• How do visitors discover your website?
• Who is viewing your page? What is their location?
• What devices do people typically use to access your website?
• What actions do individuals engage in while visiting your website?
• When does your website experience increased traffic?
• How do guests engage with your content?

Configuring Google Analytics – How to set it up?

I’m convinced I need to install Google Analytics on my website. What should I do next?

Simply adhere to the following step-by-step instructions.

Google Analytics can be accessed at no cost, requiring only a Google or Gmail account for sign-up and setup.

The registration process is straightforward, therefore, carefully follow the guidelines to set up your Google Analytics account.

Access Google Analytics and register to configure your account.

Visit the Google Analytics homepage, then log in with your Google or Gmail account details to access the dashboard.

Otherwise, you can proceed to make a Google account for yourself.

Shortly after logging in using your Gmail account, you will encounter a screen similar to the one shown below. This is the page where you can register for Google Analytics using your Gmail credentials.

Provide a name for your Google Analytics account during Step 2 of Property Configuration.

Shortly after, you need to choose a name for your account and configure the property. This name is strictly for internal use, so feel free to use anything, such as your company name and follow.

Shortly after, you should input time zone and currency information to proceed with configuring your Google Analytics account.

Provide commercial details about your company in Step 3.

Analytics then asks for commercial data and information on tool usage.

Click the “create” button to successfully establish Google Analytics.

How can Google Analytics be set up on WordPress?

There are several methods to install Google Analytics on WordPress.

We will demonstrate the easiest way to install the MonsterInsights Plugin on your WordPress site, which is typically suggested for those new to this.

You can select the option that fits your requirements best.

You must utilize just one approach on your website to prevent duplicate tracking of page views in your Google Analytics account.

Shall we begin?

How can MonsterInsights be installed and Google Analytics configured on a website?

You should start by installing and activating the MonsterInsights plugin.

After being activated, the plugin will create a new option labeled ‘Insights’ in your WordPress admin menu. Simply select it to access the MonsterInsights setup wizard.

The setup process for MonsterInsights.

Choose a website category (business, blog, or online store) and click ‘Save and Continue’ to proceed.

Shortly after, you must select the ‘Connect MonsterInsights’ button.

Paraphrase: Link MonsterInsights

This will initiate a pop-up window that directs you to Google accounts, where you will need to sign in or choose a Google account if you are already logged in.

Grant MonsterInsights permissions to access your Google Analytics account and click the “allow” button to proceed.

The last step involves choosing the profile you wish to monitor. Simply select your website and click on the “Full Connection” button.

Have you successfully installed Google Analytics on your WordPress site?

We demonstrated how to install Google Analytics on your WordPress website. Be patient, as it will take some time before you see your statistics.

Utilize traffic data regularly to enhance your website.

With Google Analytics, you can gain valuable insights about your business by gaining a deeper understanding of your audience’s behavior.

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