Email marketing indicators: Which aspects to track in a campaign?

A successful email marketing campaign requires more than just sending out emails – it also involves monitoring the campaign’s performance through data analysis to effectively engage your audience and boost sales.

In this article, you will learn about key email marketing metrics that need to be tracked during a campaign. Take a look!

Opening rate – Initial rate

If the recipient does not open your email, it poses a significant issue that can nullify other metrics. The open rate is crucial as it shows if your subject line is appealing enough for the user to open the email.

A suggestion is to compose a subject line with a maximum of 35 characters to prevent it from being truncated on the screen. Utilizing a recipient’s first or last name variable can create a personalized touch and enhance the email’s personality, a feature offered by top email marketing platforms.

Click rate

After the initial open rate, it is important to pay close attention to the click-through rate as it shows that your email content is successfully engaging users.

A high open rate and a low click rate suggest that users were mainly interested in the subject line. To improve email performance, aim for a balanced ratio between these two rates and track which content is being clicked on for better editing of future emails.

Fee for delivery

The delivery charge is a detail that requires attention as it can impact the success of your campaign by affecting email delivery rates.

It is recommended to remove inactive email contacts from your list before sending an email marketing campaign.

Unsubscribing and unwanted emails

These metrics are very negative and should be minimized in every email marketing campaign. Unsubscribing contacts indicate missed opportunities due to unconvincing subject lines and unsatisfactory content.

When a user forwards your email to the spam folder, it can result in restrictions on sending new emails from your domain due to the volume of spam.

Look for these fundamental measurements and conduct A/B tests to determine the optimal subject lines and content for your specific audience. By doing so, your email marketing strategy is more likely to succeed!

Did you find the advice on email marketing metrics helpful? Are you interested in learning more about the services provided by Hostbits for boosting campaigns?