Managing websites, particularly e-commerce sites, can be challenging due to the need to understand customer interactions and preferences in order to enhance the shopping experience and communication with the public.
Traffic analysis tools, such as Google Analytics, enable managers to access a variety of data for free, facilitating the incorporation of the tool onto a website.
Understanding Google Analytics more effectively
The manager collects different types of access data from users while they are on the site using a plugin or installation on mobile devices.
- Access point.
- Frequency of access.
- Web browser.
- Language.
- duration of visit;
- accessed web pages;
- real-time statistics;
- access time;
- They arrived at the location.
Access point
Frequency of access.
browser;
The spoken or written form of communication.
duration of visit;
Pages that have been viewed.
Real-time measurements.
Access time.
where they arrived at the location.
The final two elements enable you to decide the optimal timing for sharing posts and the most effective method for promoting the website. It is crucial to note that this process of obtaining and evaluating data occurs instantly.
Google Analytics stands out for its user-friendly presentation of data, making it easy for managers to interpret reports through clear and intuitive graphs that reveal trends over time and clarify variables.
For small businesses, Google Analytics is free and offers sufficient data for a thorough analysis. Large organizations can opt for Analytics 360, a paid version with additional features.
Installing the tool.
Efficient acquisition of access data from Analytics is achieved through the use of a Java script and anonymous cookies. These cookies, containing personal but non-identifiable information, are sent to users upon site access. One such cookie indicates whether it is the user’s first visit to the site.
After signing up on the Google website, you can install it on your site by copying the provided code and pasting it to create a link. Following this, you need to complete a setup process, including adding the tracking code.
Installing the WordPress plugin is a simpler and more intuitive method compared to manual code configuration. It eliminates potential errors and is linked to the user-friendly nature of the platform. An active Google account is still required for this method, but the setup process is much more straightforward.
Google Analytics can be easily linked with other Google analytics tools like Adwords, offering a broader perspective on your website’s performance.
Has the optimization of the website not produced the anticipated outcomes? Do you want to determine if a campaign is attracting a large number of visitors and how each user is engaging with your content? You now have the knowledge to obtain these answers, and what’s more, it’s free of charge.
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