Have you been informed about Landing Pages in WordPress?
They resemble single-page websites with a singular objective: guiding visitors to take a specific action.
If you have a WordPress website and are seeking guidance on crafting a compelling Landing Page to draw in visitors, you’ve come to the right spot!
Let’s discover the world of Landing Pages together, and the great thing is you don’t have to be a programming expert.
In this handy manual, we will demonstrate the process of using WordPress and Elementor to effectively design functional Landing Pages.
Get prepared to greet your potential leads and turn them into customers using this straightforward tutorial.
Let’s go!
What does Landing Page mean?
A landing page, also called a landing page, is a webpage created for a particular goal, often linked to marketing or sales.
It is designed to guide visitors towards a particular action, such as completing a form, buying a product, signing up for a course, or downloading content like an e-book.
The primary objective of a landing page is to direct the visitor’s focus towards a specific offer or call to action by eliminating typical distractions present on a regular website.
Why opt for WordPress and Elementor for designing your Landing Pages?
Creating landing pages with WordPress and Elementor has numerous benefits, particularly for individuals with an existing WordPress website.
Here are some reasons to consider creating your Landing Page in WordPress using Elementor.
Ease of Use
WordPress and Elementor are both recognized for their easy-to-use and intuitive interface.
Creating appealing landing pages doesn’t require being a web developer.
Both tools are created to be available to everyone.
Flexibility and personalization
The Elementor is a tool for designing where you can move elements around visually to create the desired layout.
You can customize your landing page’s look without needing to code.
Integration with WordPress platform
WordPress, being widely used as a content management system globally, might already be powering your website.
Utilizing the identical platform for your landing pages ensures seamless and effective integration.
Accessing Plugins and Themes
WordPress offers a wide range of plugins and themes for improving your landing pages, such as advanced contact forms, marketing automation tool integrations, and conversion-optimized themes.
Optimized for search engines
WordPress is designed to be search engine-friendly, making it easier for your landing pages to enhance search rankings and draw in more relevant visitors.
Speed in the act of making
With Elementor, you have the ability to swiftly generate landing pages, a key component in time-sensitive marketing strategies. Additionally, you can duplicate current pages, further optimizing time efficiency.
Costs minimized
Using WordPress and Elementor can be a cost-effective option, particularly when compared to hiring a web developer or purchasing costly software, as a majority of their fundamental features are available for free.
How can a Landing Page be made in WordPress?
Here is a straightforward guide to making a WordPress landing page:
Install a Page Builder in the first step.
- Go to your WordPress site’s control panel by entering “yoursite.com/wp-admin” in the browser’s address bar and logging in.
- Shortly after that, navigate to the “Plugins” section in the control panel’s left menu.
- Click on “Add New” next.
- Type “Page Builder” or “Page Builder” in the search bar and hit “Enter”.
- Look for commonly used page building plugins like “Elementor” or “Beaver Builder” shortly after.
- Click on “Install Now” next to the selected plugin and then click on “Enable” to complete the process.
Step 2: Make a Fresh Page
- After activating the plugin, a new menu option named “Pages” or “Elementor” (depending on your plugin selection) will appear in the control panel.
- Click the “Add New” button to generate a new page.
Select a Landing Model Page in Step 3.
- Shortly after creating a new page, you will be taken to the page editor.
- Choose the “Edit with Elementor” option promptly.
- You will encounter a visual editor that allows you to move elements by dragging and dropping them on your page.
- Click on “Models” to select a pre-designed landing page template.
- Choose a model that aligns with your objective (such as lead generation, promoting products, etc.) and select “Import Template.”
- Customize the template as necessary by substituting the text and images with your own.
Integrate with External Tools in Step 4.
- To integrate your landing page with external tools such as an email marketing service, select “Add Widget” in the Elementor editor.
- Look for integration tools like “Contact Form” or “Email Signage” based on what you require.
- Configure the integration by providing the required details, like the URL for the post-registration thank-you page.
Step 5: Share Your Landing Page on WordPress
- After you finish personalizing your landing page, click the “Publish” button located in the bottom left corner of the editor.
- A pop-up window will show up later, allowing you to adjust page visibility (public, private, or password protected) and designate the page as the home page if desired.
- Click “Publish” once more to display your landing page online.
- You will get a link to share with your audience, allowing your landing page to collect leads effectively.
Where can I locate a Landing Page theme on WordPress?
Now that you’ve observed the ease of making a WordPress landing page using Elementor, we will now explore how to locate them in the dashboard.
- Go to the WordPress Panel by logging in to the admin panel of your WordPress site.
- Go to the “Appearance” menu by navigating to the “Appearance” section in the control panel, located in the left side menu.
- Click on “Themes” shortly after: In the Appearance section, select “Themes” to access the theme management page.
- Add a new theme by clicking on the “Add New” button at the top of the theme management page to view the available themes.
- Upon adding new themes, you can search for Landing Page themes using the search bar by typing “Landing Page” or related terms like “Capture Page” on the themes page.
- Navigate the search results to view a list of available Landing Page themes. Scroll through the options and select a theme to view additional details.
- Install and activate the theme by selecting a Landing Page theme you prefer, clicking on “Install,” and then on “Enable” to set it as the active theme on your website.
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