Cloudly Daily

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  • How to set up Google Analytics on WordPress?

    How to set up Google Analytics on WordPress?

    Digital marketing offers advertisers a significant benefit in terms of being able to track outcomes, unlike traditional marketing. Despite this advantage, many companies still don’t utilize measurement tools due to the misconception that it is a complicated process.

    Google Analytics is widely used for tracking metrics and is considered one of the most comprehensive tools available. When it comes to website creation, WordPress is the biggest content management system.

    Today, we will demonstrate how to set up Google Analytics on WordPress and explain its significance in your digital marketing plan.

    What does Google Analytics refer to?

    Google Analytics is a no-cost tool created by Google for entrepreneurs and website owners to track data pertaining to their website, be it a blog, corporate site, online store, or landing page.

    This tool provides information on the number of site visitors, real-time online users, accessed pages, average time spent on the site, traffic sources, and various other metrics.

    It offers a wealth of information that, when analyzed thoroughly, can be transformed into knowledge to assist the company in standing out against rivals and in the market overall.

    How does it operate?

    Google Analytics is user-friendly, but analyzing it from a development perspective can reveal its complexity. It operates through a code snippet provided by Google that must be installed on every page of a website. This code includes a unique identifier that connects data collection to the specific account in Google Analytics.

    Whenever a visitor accesses the website, the code is fetched by the browser from the specific page, and thereafter, the tool records the data from that visit in its database, presenting them in metric form on the analyst interface.

    Why is he significant?

    Google Analytics is considered crucial for websites as it allows the measurement and observation of user behavior, making it an indispensable tool for digital marketing efforts.

    Installing Google Analytics on WordPress can be done by following these steps.

    To have this tool on your website, you need to add the code they give you to all pages. If your site is created using our tool, you can simply use the provided tutorial. For WordPress sites, there are two ways to integrate the tools without the need to modify the site’s code.

    One way to set up Analytics in WordPress is by using the selected theme for the site, as many commercial templates come with a built-in feature in the admin area for inserting code, ensuring uniform code distribution across all pages.

    If the theme does not support this integration, you can achieve it using dedicated plugins like Google Analytics by Yoast, created by the developers of Yoast SEO, a top SEO plugin.

    After installing and activating the plugin, follow the instructions provided by the Google Analytics tool within WordPress. For further assistance, refer to the initial steps outlined in the Google tab.

    Analyzing the effectiveness of your marketing efforts requires understanding visitor behavior and page interactions on your website. Adding Google Analytics to WordPress is the initial stage in this process of measuring and improving performance.

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  • Learn how to easily set up an SSL certificate in WordPress.

    Learn how to easily set up an SSL certificate in WordPress.

    The SSL certificate is a digital security protocol that ensures the legitimacy of your website or domain online.

    SSL pages create a secure and encrypted connection between your server and web browsers like Chrome and Firefox in real-world scenarios.

    The SSL certificate is essential for companies and organizations that prioritize safeguarding user data, whether it’s protecting visitor information on websites or ensuring secure online payments.

    In this article, you will discover how to install an SSL certificate on WordPress. Ready?

    SSL certificates: their purpose explained

    The term SSL originates from “Secure Socket Layer” and doesn’t have a direct translation in Portuguese, but can be interpreted as a security layer.

    SSL is a common certificate used by websites to protect against unauthorized access to sensitive information during online transactions.

    Configuring the SSL certificate on your website offers several benefits.

    • Enhance your website’s ranking on Google.
    • Prevent Google from flagging your website as “unsafe” due to lacking a certificate.
    • Increase the dependability for visitors who visit your website or online store.

    The certificate is required for digital and e-commerce stores, and not having it active can cause issues during a purchase as it is a necessary condition for online transactions, such as credit card purchases.

    What is the easiest method to obtain an SSL certificate?

    The simplest and most cost-effective method to obtain an SSL certificate for your website is to buy it together with a hosting package.

    If you don’t have website hosting yet, avoid those that do not offer Free SSL.

    At Hostbits, you can secure hosting for your domain with free SSL starting at R$9.16 per month, inclusive of automatic installation.

    You don’t need to configure anything, and customers can safely browse or purchase products in your online shop. Simply follow the steps outlined below.

    1. Obtain a web hosting package
    2. Access the control panel of your new hosting provider by logging in.
    3. Look for the section dedicated to add-ons.
    4. Click the “Install” button and your SSL certificate will become active within a few hours.

    Setting up SSL in WordPress

    How can SSL be set up in WordPress?

    Activating an SSL certificate on WordPress is an easy process that can be done without expert assistance, with various methods available for configuration.

    Next, we provide you with the easiest method to install SSL on WordPress.

    Set up SSL / HTTPS on WordPress with a plugin

    This approach is simpler and suggested for novices.

    You must first install and enable the Really Simple SSL plugin.

    Afterwards, you should go to the Settings > SSL page.

    The plug-in will automatically identify your SSL certificate and set up your WordPress site to utilize HTTPs, resolving mixed content errors by updating all file URLs.

    The plug-in’s operations are performed in the background.

    • Inspect the SSL certificate.
    • Sets up WordPress to utilize https in your website’s address.
    • Configures HTTP redirect to HTTPS.
    • Look for URLs in your content that are still loading from insecure HTTP sources and attempt to correct them.

    How can you determine if a website has an active SSL certificate?

    Identifying an SSL certificate on a website is easy. Simply visit the website you wish to verify and examine the URL bar.

    SSL is symbolized by a green lock icon positioned in front of the webpage’s address.

    The green color indicates that the certificate is active and it is secure to share personal information in that setting.

    If the lock has a different color, it indicates that the security level of that location is lower.

    Let’s discuss it in advance.

    Differences between SSL and TLS.

    SSL and TLS are very similar, with TLS being a more modern version commonly utilized in email applications.

    Both aim to guarantee security within internet communication protocols such as TCP and IP.

    Types of SSL certificates

    There are various security certification levels available for websites, with the choice for each depending on the organization’s size, industry, and required security level.

    Banks and financial institutions require the highest security certification to safeguard the personal data of account holders.

    Small online stores run by small businesses usually choose less complex security measures.

    Examine the types of SSL certificates for validation levels.

    Domain Validation Certificate

    This is the most basic form of SSL and can be set up quickly without extensive technical skills.

    Websites meeting this validation level receive a static seal to demonstrate certification to visitors.

    Certificate for verifying an organization’s authenticity

    The organizational validation certificate provides increased security for visitors and clients.

    It ensures the credibility of crucial information to build customer trust and facilitate the purchasing journey.

    They exist.

    • Address information.
    • Phone;
    • Business registration number.
    • Fantasy name.

    Extended validation certificate is a type of certificate with a longer validation process.

    Financial institutions typically possess this level of security accreditation, which is indicated by a “green bar” across the entire browser interface in green hue, as opposed to just a lock symbol seen at lower levels of security.

    SSL Common, Joker, and Multidomain are frequently used.

    You can classify the SSL certificate based on the quantity of approved domains, besides validation levels.

    • Single Area;
    • Wild Card.
    • Multi Domain.

    The Single Domain certificate is utilized for just one domain, whereas the Wild Card certificate allows companies to use it in subdomains.

    With SSL Multi Domain, you have the ability to secure 100 domains across various servers.

    Hostbits provides free SSL.

    An SSL certificate is crucial for companies seeking to expand online and protect visitors’ data privacy and security.

    All Hostbits Site Hosting Plans include complimentary SSL.

    Simply rent lodging with us and follow the instructions outlined in this article to set up and enhance visitors’ experience on your website.

    Explore Hostbits website hosting plans further by clicking on the banner provided below.

  • Professional Gmail offers seven benefits that set it apart from its competitors.

    Experiencing a lack of email communication can be frustrating. This is where professional Gmail, a popular option for businesses, is helpful.

    Gmail, Google’s email service, is a well-known and respected product in the market.

    Its platform provides strong, user-friendly, and very secure business solutions.

    Consider the 7 reasons why professional Gmail is exceptional when selecting an email provider or contemplating a server migration.

    Keep reading to discover more!

    What is Professional Gmail?

    The professional or corporate Gmail is a version of Gmail designed for business purposes.

    It offers custom support, additional storage, improved security, and compatibility with other Google Workspace tools.

    Gmail professional is well-suited for businesses of any scale.

    With Gmail for businesses, you can effectively and securely handle your employees’ email communication.

    Is corporate Gmail truly beneficial? Explore 7 advantages!

    Advanced combinations

    Corporate Gmail is connected with Google Workspace.

    You can easily connect with colleagues using Google Meet or Google Chat.

    You can send meeting invitations through the Agenda feature, include tasks in your to-do list, and perform other actions within your inbox.

    Google Workspace add-ons give you the ability to access third-party apps directly within the Gmail side panel.

    Smart recommendations function

    With features like Smart Answer, Smart Writing, grammar suggestions, and alerts, you can enhance your productivity and effectively complete basic tasks in less time.

    Imagine getting pre-written email responses automatically, simplifying communication and reducing the time spent on composing messages.

    With professional Gmail, productivity is readily accessible.

    Intuitive and well-structured user interface

    Corporate Gmail keeps the familiar user-friendly interface of the regular version, allowing for easy email navigation and organization.

    It includes characteristics like tags, sorting options, and distinct email folders for personal and work purposes.

    You will always stay organized by not getting lost searching for an address or confusing important matters with personal messages.

    Imagine being able to label important customer emails for easy access and visibility.

    High-grade security

    In professional Gmail, security is a key focus, with Google employing sophisticated machine learning models for this purpose.

    Professional Gmail can prevent more than 99.9% of spam, phishing, and malware threats directed at users.

    This implies that your sensitive data and corporate information are safeguarded from online dangers.

    Gmail provides instant security checks to identify potentially harmful emails or unusual behaviors, safeguarding the security of your information.

    Five. Ability to work with other tools

    Professional Gmail works well with different desktop email clients like Microsoft Outlook and Apple Mail.

    Outlook users can effortlessly synchronize emails, events, and contacts with Google Workspace, streamlining integration and enhancing operational effectiveness.

    You can access your Gmail emails directly from Microsoft Outlook while keeping your communication centralized.

    6. Unrestricted movement

    Migrating Outlook accounts and legacy services is easy and convenient with professional Gmail.

    You can effortlessly move your current data, such as emails, contacts, and calendars, to your business Gmail account.

    This also guarantees that your efficiency will not be affected during the migration process, ensuring a seamless transition with no loss of crucial data.

    Activity Time Assurance

    Corporate Gmail ensures a 99.9% guaranteed uptime without scheduled interruptions.

    Your company will have uninterrupted access to Gmail services around the clock, every day of the week.

    Google’s worldwide, robust, and secure infrastructure guarantees automated backups, spam prevention, and top-notch security measures.

    How to engage the services of a professional Gmail account?

    Hiring a professional Gmail account is easy!

    Just visit the Google Workspace website, select the most suitable plan for your company, and then follow the provided instructions to create your account.

    Hostbits, our certified Google Workspace partner, can handle all the technical aspects for you if assistance is required.

    Click the banner underneath to discover how we can simplify this process for you!