Having a website for your company is essential in today’s competitive market to effectively utilize digital marketing and establish credibility through an online presence.
The initial step in constructing a website is registering the domain, along with setting up a corporate email address such as [email protected].
Today’s post will explain domain registration, how to do it, and its purpose.
Domain registration refers to the process of securing a website address.
Domain registration is an administrative process that secures a crucial asset for a business: its online domain. Just like a brand, the domain serves as the email address for a website or company.
The domain name belongs to the person who registers it first, regardless of whether they own the trademark.
What is the purpose of a domain?
A domain is important for providing your business with an online email address and offering extra protection for your brand. It is recommended to register a domain quickly after starting a company, using a name that matches or is similar to your business name.
The domain provides the owner with a web address, such as www.hiscompany.com.br. Moreover, with website hosting or corporate email services, one can set up email accounts like [email protected].
The significance of the domain is determined by the factors listed below:
- Establish trustworthiness
- Allows the use of company email.
- Brand safeguarding
- Supply of a particular brand
- Online existence
Most commonly used extensions
There are various domain extensions available for different purposes, such as national (.br), international (.com, .net, .org), and specialized extensions like .mus for music-related businesses. However, it is recommended to use well-known extensions like .com.br, .com, or .net, which are more familiar and easier to remember. The .org extension is also popular and is specifically for non-profit organizations.
It is recommended to register both .com.br and .com extensions to avoid confusion among customers, even though there is no difference for them when accessing your data.
The .com domain extension is the most widely used worldwide for commercial purposes, which means there are limited options for available names.
The .net extension is commonly associated with digital companies, but without proper national regulation, it has been used interchangeably with .com.
.org is closely associated with charitable organizations, including NGOs, cultural institutions, sports clubs, religious groups, and open-source software. In 2010, there were approximately 8 million websites using this domain, ranking it as the third most popular in Brazil.
The .info domain was intended for informational websites but has become a generic extension in reality.
Established in 2001, .biz was introduced among other domains to ease the high demand for .com, offering a different commercial choice.
If your business or project is Brazilian and operates solely within the country, opting for a .br domain can be highly effective. While not obligatory, using the .br extension can help quickly signal that your site is associated with Brazil. Various entities in Brazil, including government websites, universities, and large corporations, utilize the .br extension, making it a strong choice for those looking to showcase their national identity. With over 120 domain categories available within .br, ranging from generic options like .com.br to specific categories for organizations, professions, and cities, you have a wide selection for registering a unique address.
Explore additional samples across various fields. Be on the lookout for:
Areas designated for corporate entities
- agricultural businesses and farms.
- arts, such as music, painting, and folklore.
- Higher education institutions ending in .edu.br.
- Cooperative domain: .coop.br.
- Sports.
- Pharmacies and drugstores are available.
- Entities providing education for the first and second levels.
- federal government organizations;
- Real estate on imb.br.
- ind.br stands for industries.
- tmp.br refers to temporary events like fairs and exhibitions.
- Tourism firms on .tur.br domain.
- TV.br refers to companies that broadcast both audio and video content.
Domains for professionals who work in liberal fields
- Administrators in the domain.
- Lawyers at Texto:.adv.br.
- Architects are represented by arq.br.
- Actors are featured on ato.br.
- Biologists are found on bio. br.
- Brokers can be found on the cim.br website.
- cng.br features cenographs.
- cnt.br stands for counters.
- Economists at ecn.br.
- engineers;
- IT professional at eti.br
- Speech therapists can be found on fnd.br.
- Photographers are found on fot.br.
- Journalists at jor.br.
- Mathematicians and statisticians at mat.br.
- Doctors at med.br.
- mus.br: artists who play music
- Notaries are not.br.
- Dentists are available.
- Advertising and marketing experts from ppg.br.
- Teachers who are professionals.
- Psychologists at psc.br.
- translators at trd.br
- vet.br: veterinarians.
Selecting advice
Entrepreneurs aiming to establish their brand online should opt for brief, easy-to-spell names that are memorable and free of hyphens or numbers. Selecting short and appropriate names can also facilitate effective brand-focused link building efforts. Additionally, remember to check if the desired domain is still available for registration.
How can I sign up?
National or international domain registrations are overseen by specific organizations, with certain companies authorized to handle the entire registration process efficiently.
- Choose a name for your email address, such as your brand name or a name that you want to use for the website.
- After selecting the domain name, ensure it is obtainable for registration by entering it in the search field to verify its availability.
- The last step involves registering the domain and making the annual payment, which can be made for multiple years at once with some companies.
Currently, it is feasible to register a domain under the name of either a legal entity or an individual.
Maintaining registration
It is crucial to monitor the registration date and the upcoming year’s expiration date to maintain ownership of the record. Typically, companies send email notifications about the renewal deadline, but it is not guaranteed. At HostBits, we consistently send advance email notifications.
Performing domain registration, having a website, and using a corporate email are crucial steps to establish your presence online and attract new business prospects.
Feel free to ask any questions or share your experiences with us by leaving a comment. See you in the next post!